Google acquires local deal aggregator The Dealmap
Google has acquired local deal aggregator The Dealmap for an undisclosed sum in a further push to enter the online deal space dominated by Groupon.
The Dealmap collects deals from a variety of sources, allowing users to find the best offers in their local areas.
The services’ website, mobile products and email service has 2m visitors and its partner network attracts more than 85m monthly visitors.
“We believe Google provides the ideal platform to help us accelerate our growth and fulfil our mission,” said The Dealmap.
“We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy.”
According to The Dealmap, users will still be able to access deals from its site, apps and emails “for the time being” and its API will still have support.
Google launched a beta version of its Offers service more than a month ago through email and Android devices, which is now available in certain areas in the US, such as New York and the Bay area of San Francisco.
It was created to rival group deals service Groupon, which Google attempted to acquire last January.
The acquisition of Dealmap will help Google strengthen its position in the increasingly popular online deals space.