The new EU VAT rules on the sale of digital goods actually create a level playing field for start-ups to compete against multinationals, Ireland’s Revenue Commissioners has said.
Dublin: 19.12.2014 04.28PM
SumUp, a young start-up company that provides small firms with mobile point of sale services via Apple iPhone, iPad, iPod touch and Android smartphones, is to create 40 new jobs at a new technical support operation in Dublin.
SumUp is an m-commerce technology company dedicated to helping small firms overcome issues with accepting credit and debit card payments.
Recruitment for the 40 new jobs is already under way. The company already employs 100 people in Dublin, London and Berlin.
The company, which was founded in 2011, launched its mobile point of sale technology in Ireland, the UK, Germany and Austria in late August. It takes a 2.75pc cut from every transaction made via its app and card reader.
“The launch of SumUp’s technology in Ireland has proven to be very successful,” SumUp CEO Daniel Klein said.
“A lot of small businesses are operating within very tight margins and can’t afford to lose out on making a sale because they can’t process a card payment. SumUp provides these businesses with an effective solution. I am very enthused about the establishment of SumUp’s Irish operation and I look forward to its growth and development in Dublin,” Klein added.
IDA Ireland CEO Barry O’Leary described SumUp as an exciting addition to a cluster of emerging businesses that have chosen to base themselves in Dublin in recent months.
“The 40 jobs, some of which are already in place, are in the areas of customer and technical support, and also in the development of the advanced technology that the company uses for its products,” O’Leary said.
“Ireland is fast building a solid reputation as a country which emerging and high-growth companies can use to internationalise themselves at an early stage. SumUp joins a number of other German companies, at this stage of development, which have established operations in Ireland,” he added.
The Minister for Jobs, Enterprise and Innovation Richard Bruton, TD, also welcomed the news.
“Today’s announcement by SumUp that they are to create 40 new high quality jobs is very welcome and is further evidence that Ireland is a key location for dynamic technology companies operating in fast-growing sectors of the industry,” Bruton said.