Shortage of white iPhone 4 handsets
As if news of large queues since 7am this morning hadn't already got you worried about the new iPhone being completely sold out, Apple has issued an official statement saying that we'll have to wait even longer if we want the white version.
"White models of Apple's new iPhone 4 have proven more challenging to manufacture than expected, and as a result they will not be available until the second half of July," said the official statement.
"The availability of the more popular iPhone 4 black models is not affected," added the release, leaving us to wonder how a white version is more challenging to manufacture.
Some may think it a publicity ploy by Apple to get consumers even more excited than they previously were but seeing as how media reports as indicating this isn't really possible it is more likely that Apple under estimated the amount sold overall and has already run out of the white version, which doesn't generally tend to be stocked much to begin with in the case of the iPhone 3Gs.
Meanwhile is you want a taste of what it is like in the eye of the storm the Register has a first hand account by a salesperson working in a phone shop in the UK: Diary of a somebody - life in iPhone 4 land.
This account indicates that like the iPhone 3G stocks of the iPhone 4 are very limited wtith many stoes in this particular region of the UK getting no stock at all while larger ones are only getting somewhere in the region of 13!
The anonymous salesperson informs the Register that the complete lack of handsets in combination with huge demand is either a massive mistake or great marketing campaign on Apple's part. You decide.
Last week Apple said it took advance orders for over 600,000 new iPhones world-wide on the first day of pre-order. This is 10 times higher than the number of pre-orders for the iPhone 3G.