Consumer tech titan Apple has hit a record market capitalisation of US$700bn, cementing its position as the world’s most valuable company.
Dublin: 26.11.2014 12.19AM
The iPhone 4S
What goes up must come down, and that includes Apple and Facebook, if a new infographic about consumers growing tired of tech is to be believed.
The results show that 52pc of respondents plan to spend less time on Facebook and 73pc believe another social network will come along to eclipse Facebook altogether.
Hype over Apple hardware is waning, as well, as indicated by 72pc of consumers who said they are over a rumoured iPad mini, and 74pc who are over the iPhone.
"Like gravity, the mysterious force of public opinion is making it difficult for popular companies to retain their audience," SodaHead said.
"Facebook has been fighting it for a while, but even Apple could fall if it's not careful to keep up with public interest.