Apple’s marketing genius continues to be in overdrive and the company has just issued a video ad with the Pixies song Gigantic to showcase a number of outstanding apps for the iPhone.
Dublin: 23.04.2014 08.55PM
As part of yesterday’s Apple press event – which saw the unveiling of the iPhone 5, fifth-generation iPod touch and seventh-generation iPod Nano – Silicon Republic was one of the first to get to grips with the new devices.
Following Apple CEO Tim Cook's presentation in San Francisco, which was also beamed into London, lengthy queues formed outside the showroom where members of the tech press were granted access to Apple's latest devices. And, upon entering, all eyes – and hands – were on the highly anticipated iPhone 5.
Members of Apple's team were standing by to demonstrate the devices to eager reporters and it was elbow-room only to get a look-in at the slim and powerful new smartphone.
So, how did the new iPhone 5 and the updated iPod range live up to their initial presentation under close scrutiny? Read on to find out.
The shape of the new iPhone 5 gives it more screen space, fitting five rows of apps on the home screen, but maintains a narrow body
The body of the new iPhone 5 is made of anodised aluminium and diamond-cut glass inlays
To shrink the device to just 7.6mm thin and 112g in weight, the dock connector has shrunk, too
For the first time, colour has been introduced to the iPod touch line
The fifth-generation iPod touch comes with an elongated 4-inch Retina display and iOS 6, just like the iPhone 5
The rear of the device has a special button in the bottom left-hand corner
When pushed, the tiny chrome disc lifts up ever so slightly from the device
This allows for a wrist-strap to be attached to the device when using the camera
The new iPod Nano may seem minuscule in size but it still houses its largest-ever screen at 2.5 inches
The seventh-generation iPod Nano will also feature the new smaller 'Lightning' connector
The range comes in seven new colours, which have also been taken on by the iPod Shuffle