Silicon Republic - New Media

Microsoft to bring in-game advertising to major Xbox titles

Wed, 03 Dec 2008 21:41:00 +0000

Microsoft has struck major advertising deals with some 225 advertisers, including games publishers Activision and Blizzard, to feature in-game advertising in Xbox 360 and PC online games.

Google makes major foray into TV ads business

Wed, 03 Dec 2008 21:39:00 +0000

Google has signed a strategic agreement with the Hallmark Channel to offer advertisers access to family-friendly programme through the Google TV Ads programme.

Inflated valuations caused breakdown in talks between Facebook and Twitter

Tue, 02 Dec 2008 15:12:00 +0000

The first major consolidation of the social-networking age - the merger of Facebook with rising star Twitter - may have been derailed by questions over Facebook's inflated valuation, a leading analyst has claimed.

Indo reveals web growth strategy

Mon, 01 Dec 2008 06:00:00 +0000

The Irish Independent web portal has embarked on a new web strategy that embraces search engine optimisation (SEO) disciplines, greater use of RSS news feeds and an investment in semantic web technology.

Speed up growth, go online

Sun, 30 Nov 2008 18:10:00 +0000

Ronan Harris of Google believes an online focus is vital for business growth in challenging times.

Let the mobile music wars commence!

Fri, 28 Nov 2008 11:59:00 +0000

With the Nokia 5800 XpressMusic now shipping, all the players who will influence operator and artist revenues - including Apple with its iPhone, and RIM with its BlackBerry Storm - are now present on the battlefield.

Finding a business idea by helping lost commuters

Thu, 27 Nov 2008 06:00:00 +0000

When Dave Rooney and his friend Vinny Glennon left college, finding a job was not the biggest challenge - it was finding their way to the interview in the first place via public transport. Rooney thought that, just maybe, there might be a better way, a website that would route your journey, and so JustRoutes.com was born.

Location, location, location - geo-commerce is here and now

Thu, 27 Nov 2008 06:00:00 +0000

Irish firms are using mobile technology to map out a geo-commerce future.

Apple bruised by rebuke from ads watchdog over 'misleading' iPhone TV ads

Wed, 26 Nov 2008 11:50:00 +0000

Complaints against Apple over misleading TV ads that promised "really fast" download speeds have been upheld by the UK's ad industry watchdog, the Advertising Standards Authority (ASA).

Mobile phone security is a growing headache in most European markets

Wed, 26 Nov 2008 06:00:00 +0000

Mobile operators should seize the opportunity to educate subscribers on the dangers of mobile spam and security leaks via smart phones, before the problem becomes endemic.

Social networkers less tolerant of online ads

Tue, 25 Nov 2008 06:00:00 +0000

Social-network service users are less tolerant of online advertising, and ads on these social networks have less click-through rates than traditional online ads, new research claims.

Web is afire with speculation Microsoft will rebrand Windows Live

Mon, 24 Nov 2008 17:03:00 +0000

Kumo, the Japanese word for spider or cloud, is the one little word that has the web afire today, as speculation mounts that it could be Microsoft's new branding for Windows Live.

Social media pitfalls for brands

Sun, 23 Nov 2008 19:01:00 +0000

Brands can benefit hugely from user-generated content (UGC) on their sites, but must tread carefully.

Google launches customisable search tool

Fri, 21 Nov 2008 12:36:00 +0000

The science of search has gotten a whole lot more interesting now that Google has given users the ability to customise and order their search results with its new SearchWiki tool.

Jackie Brown Medical launches new healthcare forum

Thu, 20 Nov 2008 17:26:00 +0000

With the Irish nation taking social networking and forums to their heart over the past few years, it was only a matter of time until the medical and healthcare profession got in on the act.

Two Kerrymen walk into an LA bar ... and emerge as tech pioneers

Thu, 20 Nov 2008 06:00:00 +0000

Two brothers have key oral-health players ready to back online ad paradigm.

Google voice and location app for iPhone officially released

Tue, 18 Nov 2008 18:03:00 +0000

After much speculation last week, Google's iPhone app that allows people to search on Google has been officially released.

Intel unveils its fastest chip yet for computers of tomorrow

Tue, 18 Nov 2008 16:34:00 +0000

Sporting turbo boost and hyper-threading technologies, Intel today revealed the first member of its Nehalem microarchitecture family, the Intel Core i7 processor, which it claims is its most advanced desktop processor ever.

US$69bn worth of unlicensed music shared over peer-to-peer networks

Mon, 17 Nov 2008 17:47:00 +0000

A new online market for fair market value music via peer-to-peer (P2P) networks has emerged, representing US$69bn in potential revenue that the music industry has failed to capture.

Online presents new challenge for market research

Sun, 16 Nov 2008 19:00:00 +0000

Online research panels and social communities were firmly on the agenda at the ESOMAR Panel Research 2008 conference, which was held recently in Dublin, and was attended by more than 200 delegates from 30 countries.

Google to launch voice-search app for iPhone

Sun, 16 Nov 2008 11:52:00 +0000

Google is getting ready to launch a voice-based search application for the iconic iPhone, demonstrating the increasingly complex and beautifully intricate, but rewarding, texture of the emerging mobile internet.

Sociable Microsoft joins forces with Web 2.0 players Twitter, LinkedIn and Flickr

Thu, 13 Nov 2008 09:33:00 +0000

Microsoft's next generation of Windows Live will see the company collaborate with leading Web 2.0 companies Flickr, LinkedIn, Pandora Media, Photobucket, Twitter, WordPress and Yelp in a strategy that will polarise the internet between pro-Microsoft and pro-Google players.

Greater transparency will lead to internet advertising boom

Thu, 13 Nov 2008 06:00:00 +0000

Online advertising represents only 3.5pc of total ad spend in Ireland, compared to 14-18pc in the UK, and this will only improve if publishers and website owners are more transparent about their audience figures.

Magnet launches full broadcast TV station with on-demand capabilities

Thu, 13 Nov 2008 06:00:00 +0000

Broadband and TV provider Magnet Entertainment has joined forces with TV production company Intermission Studio to launch the first youth-oriented TV channel in Ireland that will combine TV with fibre and broadband-based video-on-demand downloads.

Nokia Siemens reveals next-generation IPTV strategy

Wed, 12 Nov 2008 18:03:00 +0000

Nokia Siemens Networks has unleashed a new strategy aimed at equipping operators providing internet television (IPTV) with the ability to add Web 2.0 apps from third-party developers to their offerings.

Over two million copies of Gears of War 2 sold on first weekend

Wed, 12 Nov 2008 17:55:00 +0000

With weekend sales topping two million units worldwide, Gears of War 2 is well on its way to becoming one of the biggest releases of this console generation, Microsoft said today.

Google's Gmail launches voice and video chat

Wed, 12 Nov 2008 07:47:00 +0000

Gmail users around the world can now chat in high-quality video for free within Google's popular email service, as well as with co-workers using Google Apps, it emerged this morning.

More record labels flock to industry-saving Muzu's banner

Tue, 11 Nov 2008 12:39:00 +0000

Muzu TV, the new music video platform that has provided the record industry with the monetisation strategy it dearly craves, has signed up a number of new labels as well as an ad deal for Microsoft's new Xbox 360 music game Lips.

Microsoft IPTV platform powers four million set-top boxes

Tue, 11 Nov 2008 07:36:00 +0000

Subscribers to the Microsoft Mediaroom platform have more than doubled in less than a year, reaching over two million subscriber homes and powering services on nearly four million set-top boxes worldwide.

Non-copyrighted video marketplace a booming new field for advertising

Mon, 10 Nov 2008 14:08:00 +0000

The non-copyrighted segment between user-generated and professionally produced video content online has grown 600pc, and is tipped to be a major source of advertising revenue into the future.