RTÉ will take a 'freemium' apporach to the app
An iPad app for the RTÉ Guide will be coming in the middle of March 2011, a month after the broadcaster released its RTÉ News Now iPad app.
Speaking to Siliconrepublic.com, Muirne Laffan, executive director of RTÉ Publishing, said they were in the final stages of the RTÉ Guide app’s development and it will take a “freemium” approach to content.
“You can download the app for free, and there’s some content available but to get into the digital version of the magazine, you pay for that,” said Laffan.
“You can do that on a single issue basis or a subscription basis.”
Laffan also said they would do this through Apple’s newly released subscription service.
Phase 1 of the tablet version of the RTÉ Guide will contain free content, including video, from the broadcaster’s entertainment network RTÉ Ten.
The digital magazine will have the same content as the physical one on the newsstand. Laffan also said there would be plans to develop a more multimedia version in the future.
RTÉ release its News Now app for the iPad a few days ago, offering national and international headlines, top stories, live news bulletins and on-demand video clips and content from the news, sport, business and entertainment worlds.