The Guardian newspaper’s much-anticipated iPad app has been downloaded 145,880 times since it was launched only a week or so ago.
The app has been downloaded 85,018 times in the UK, 29,082 times in the US and 31,780 times across the rest of the world. Its launch coincided with the general availability of Apple’s latest mobile operating system, iOS 5.
The Guardian’s editor-in-chief Alan Rusbridger said: “This number of downloads in a week is a fantastic achievement, and shows the appetite among our readers to access our content in new, digital ways.
“This is our most successful app launch to date, and an important milestone as we continue to evolve into a digital-first news organisation,” Rusbridger said.
The Guardian‘s digital odyssey
The Guardian is renowned for being one of the few newspapers to have embraced the internet successfully and counts more than 50m unique visitors a month. It began its digital odyssey in 1997.
The Guardian’s Facebook app has been installed by more than 1m Facebook members.
The Guardian’s iPhone app has been downloaded 570,000 times and nearly 100,000 users have gone on to take out subscriptions with the newspaper.
The newspaper’s Android app has been downloaded more than 250,000 times.
