Microsoft has gotten stick for its Cortana advert that tried to mock Apple’s Siri, but it’s not the first time Microsoft, Apple and others have gotten tech advertising wrong.
Dublin: 29.07.2014 09.55PM
Pinterest, the online bulletin board phenomenon, has created another medium from which the public can “follow” people they find of interest, just like they can do so on Facebook or Twitter.
The difference with Pinterest, however, is that it offers an additional – and more visual - glimpse inside the minds and fascinations of people, tech leaders included. A socially acceptable form of voyeurism, may we ponder?
Siliconrepublic.com presents its list of five tech leaders to follow on Pinterest. Who knew that Facebook CEO Mark Zuckerberg seems to be a prolific pinner, or that Craigslist founder Craig Newmark appears to be fascinated by squirrels?
Name: Paul Sciarra
Who: Co-founder of Pinterest, soon-to-be “Entrepreneur-in-Residence” at Andreessen Horowitz
Number of boards: 12
Some things he pins about: Art, films, interiors, rap music, New York City restaurants, objects of desire
Most interesting board: Punboard – a board featuring illustrated puns.
Name: Mark Zuckerberg
Who: CEO of Facebook
Number of boards: 26
Some things he pins about: Tech, places, notable companies, food/recipes, inspirational design, inspirational buildings
Most interesting board: Keep Calm and ... – a collection of posters featuring modifications of “Keep Calm and Carry On”, such as, “Keep Calm and Call Batman”.
Name: Kevin Rose
Who: Co-founder of Revision3, Digg, Pownce, and Milk
Number of boards: 13
Some things he pins about: Tech, design, cars, home objects, rings (as in the jewelry)
Most interesting board: The Cha – a board featuring tea-related innovations (for example, a teapot with a built-in heater).
Name: Craig Newmark
Who: Founder of Craigslist
Number of boards: 8
Some things he pins about: Books, birds, TV programmes, networking across the world, miscellany
Most interesting board: Squirrels – yes, a board devoted to the bushy-tailed creatures.
Name: Joshua Topolsky
Who: Editor-in-chief of The Verge
Number of boards: 5
Some things he pins about: Art, design, spaces
Most interesting board: Pweets – a board that attempts to use Pinterest as “a social information engine instead of a shopping assistant”.