Photo-sharing app Instagram is posting 15-second advertisement videos to users’ feeds in much the same way it features sponsored images.
Dublin: 01.11.2014 12.26AM
Google VP and chief internet evangelist Vint Cerf and Google global ads chief John Herlihy
An interesting factoid put out by Google’s global head of advertising John Herlihy during a Vint Cerf roundtable is that the Irish punch above their global weight when it comes to downloading material on YouTube.
"YouTube.ie is currently running 1.1m hits a day, for a population of just 4.5m people that's an incredible impact from a science point of view," Herlihy told journalists.
Google employs more than 2,000 people in Ireland and in recent months unveiled plans to build a US$75m data centre in Dublin.
YouTube, which just celebrated seven years in existence, currently sees more than 65 hours of video uploaded every minute and about three-quarters of the material comes from outside the US.
Chad Hurley, Steve Chen and Jawed Karim founded YouTube in San Francisco in 2005.
Google acquired YouTube in late 2006 for $1.65bn.