Microsoft has gotten stick for its Cortana advert that tried to mock Apple’s Siri, but it’s not the first time Microsoft, Apple and others have gotten tech advertising wrong.
Dublin: 29.07.2014 07.49PM
Twitter’s little blue bird brand has been updated with an elegant, less complicated version - a creation of overlapping circles. In a rebranding move, the social network has also rid itself of its bubbled typefaces and lowercase ‘t’.
After six years of the little blue bird it was time for change, Twitter's creative director Doug Bowman, explained.
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles - similar to how your networks, interests and ideas connect and intersect with peers and friends.
“Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility," Bowman said.
As well as issuing branding guidelines - including 'don't duplicate the bird' - Twitter has even produced a video to show the new brand taking flight: