Google and EU regulators reach ‘understanding’ over alleged market dominance
Internet giant Google is understood to have reached an understanding with EU antitrust regulators over alleged anti-competitive behaviour and dominance of the search market.
Agreement with EU regulators is critical if Google wishes to avoid a potential fine of up to US$4bn or 10pc of its annual turnover.
The lynchpin of the dispute centres on Google’s search results and whether Google search results favour Google services over its rivals.
In order to meet regulators’ demands, Google will have to make changes to how its search functions manifest across personal computers, tablet computers, smartphones, etc.
In 2010, companies in the UK and France had complained that their sites weren’t appearing as prominently in Google searches as Google’s services.