Irish mobile ad service shows spirit
Irish mobile advertising firm Púca has developed a new service that allows advertisers to capitalise on the mobile internet by enabling them to place targeted ads on relevant mobile internet sites.
PúcaTarget is a service that connects advertisers seeking to directly reach their target audiences, with a network of site publishers seeking to extend their reach and revenue potential via the mobile internet.
Advertisers place ads on sites which have demographic audiences relevant to their brand and mobile users are enticed to click through to reach the advertisers' mobile sites.
Reebok has just launched a campaign for Reebok Sprintfit football boots, which informs consumers and enables them to download wallpapers of their favourite footballers and enter a competition to win Reebok products.
Púca adapted the Sprintfit campaign to run on the Vodafone live! mobile internet.
"We're in the business of trying to stand out from the crowd and PúcaTarget gives us a unique opportunity to engage our customers, wherever they are. It delivers high levels of reach and positive brand engagement," said Mary Moran, marketing manager at Reebok.
Púca is also pioneering mobile internet advertising sites for major brands such as Halifax, MovieStar.ie and Warner Music for the launch of the new James Blunt album.
"Mobile internet advertising delivers universal reach to advertisers who want to interact directly with their customers, wherever they are. PúcaTarget is the best way to deliver high quality content and advertising to the right audience at the precisely right time," said Shane Kavanagh, global marketing and communications manager at Púca.
By John Kennedy