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RTE launches viewing-on-demand service

RTE launches viewing-on-demand service

RTE.ie has today launched its RT… player service, which will allow Irish broadband users to access and view the broadcasterís television shows for up to 21 days after they are aired.

Soaps and news programmes will be accessible through the service for seven days after being broadcast, while entertainment shows will be available for 21 days, according to the broadcaster.

A click and play service, it requires no registration, installation or download.

“This is an exciting new opportunity for Irish viewers to access their favourite programmes whenever they want to,” said Mķirne Laffan, executive director of RT… Publishing.

“RT… player will enhance our service to existing and new RT… audiences, extending the availability of our programmes and addressing the challenge to consumers’ viewing habits beyond traditional appointment to view.”

The BBC launched its iPlayer viewing-on-demand service on Christmas Day in 2007 and yesterday reported that the service has had more than 387 million requests to stream or download since then.

By Grainne Rothery

Article courtesy of businessandleadership.com

Categories: Digital Media, Media, Web 2.0