SiliconRepublic.com Ireland's Technology News Service

Qualcomm will utilise the My Personal Offers System (MPOS) technology in its BREW service, which is available to customers in the US. The technology can be used to make highly personalised offers of new content to end users over mobile and internet channels.

It also allows users to rate content and automatically presents top-selling content related to the user’s interests, as well as enabling content bundling.

“We are delighted to be working with Qualcomm, an acknowledged leader in the mobile content business,” said Colm Healy, CEO, Xiam. “Qualcomm’s vision for converged service offerings through wireless and web channels is a perfect fit with both our view of the market and our leading content discovery and recommendations technology. We look forward to working with QUALCOMM to help BREW operators cement their position in the mobile content value chain, while helping to bring subscribers a meaningful, relevant and worthwhile mobile experience.”

“Content targeting enables BREW operators to more effectively merchandize their services based on their past purchase history and tastes,” said Mitch Oliver, vice-president, solutions and marketing for Qualcomm Internet Services. “Xiam’s unique recommendations technology, which is designed to address the various challenges and opportunities facing the mobile environment, will personalise the consumer shopping experience, expand the discovery of content and generate increased revenue for service providers.”

By enabling discovery and delivery of high-value content, BREW creates opportunities for the wireless industry to enhance consumers’ mobile data experience, said Qualcomm. BREW Signature Solutions offer reduced time to market and lower capital investment for companies providing mobile products and services.

By Niall Byrne