 | Monday 6th December 2010, 11:44 am A New Era in Marketing By Helen Curtin |
Only a small percentage of Irish businesses have realized the current scale of opportunity open to them through video marketing. This article explains how and why video is becoming the most powerful tool in marketing and how Irish businesses can really benefit from the medium. |
 | Thursday 4th November 2010, 9:29 am Are You Passionate About Your Business? By Paul Davis |
When you first think of starting a business it doesn't take much to get the motivation and passion for your ideas. However, after a few years in business or for some, a few months, you may find you lack the same passion and motivation to grow your business. |
 | Friday 3rd December 2010, 9:36 am Dealing With Overwhelm By Paul Davis |
The most common form of illness is stress, and with so much to do these days, it's easy for business owners to feel overwhelmed. With reductions in budgets, staff cutbacks, competitive pressures, |
 | Thursday 11th November 2010, 8:42 am Innovation - Unlocking Future Growth By Sarah McDonough |
Innovation is an interesting word. In my mind, it as taken on a whole new meaning with the growth of technology. |
 | Thursday 25th November 2010, 4:03 pm Selling your CSR initiatives to the new CEO By Grainne Madden |
Here is some great advice from one of the UK's most prolific writers on CSR. It should be compulsory reading for anyone with responsibility for CSR activities within their organisation. |
 | Monday 13th December 2010, 10:20 am Is mobile part of your marketing strategy? By Philip Culbert |
The rise in the number of consumers purchasing smartphones along with the increased affordability of data plans has made mobile an increasingly attractive marketing option for marketers. |
 | Monday 8th November 2010, 10:13 am Using online behaviours in your strategy planning By Christina Gilibert |
Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? |
 | Friday 22nd October 2010, 8:55 am Jointly assessed versus single assessed - year of marriage credit By Simon Ball |
We all see news reports on celebrity marriages in the glossy magazines and the papers every few weeks. And with marriage usually comes quite a cost too, what with the 5 star hotel and 7 star honeymoon! However, marriage can also be quite tax efficient and a means to get some money back into both of your newly married pockets. |
