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Consumers and Convergence IV
Posted. 23.07.2010
Tags:
BRIC,
M-Commerce,
E-commerce,
Hotmail,
Gmail,
Banking,
Retail,
Applications,
Security,
Privacy,
Consumer,
KPMG,
New Media
Overview
In the five years since KPMG launched the Consumers & Convergence survey, dramatic shifts have occurred in how consumers integrate internet and mobile technology into their daily lives. This spring, KPMG surveyed more than 5,000 consumers in 22 countries,
This year's survey results confirm that consumers, especially in Asia Pacific (ASPAC), are adopting, at increasing rates, a variety of mobile and cloud-computing applications.
Consumers around the world are more willing than ever to use their mobile phones for financial transactions and they are more open to receive ads in return for cheaper basic services. Also, consumers are demanding unique value from service providers in exchange for their loyalty and business.
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