Tagged: AdWords & News
-
Google agrees to forfeit US$500m of revenue from drugs ads News
24.08.2011 Search advertising giant Google has agreed to forfeit US$500m of revenue generated by online ads and prescription drug sales by Canadian online pharmacies that were placed...Categories: Digital Marketing, Digital Media, eCommerce, Government, Internet, Legal, Search, Search Engines -
Twitter plans new photo sharing service News
31.05.2011 Word has it that Twitter is close to launching its own photo-sharing service and plans other acquisitions that will help a compelling, popular medium advance in its plans to... -
Is Google using Bermuda as a tax haven? News
22.04.2011 A report suggests that Google has collected profits generated and, using Ireland and the Netherlands, transferred them to an account in Bermuda to avoid taxes potentially up to... -
Travelodge embarks on YouTube ads strategy News
23.09.2010 Budget hotel group Travelodge is using YouTube as a platform to drive brand recognition and in turn boost room sales. -
Google changes its keyword policy in Europe News
04.08.2010 Search giant Google has made a number of changes to its policies in Europe in a move that would allow advertisers to buy and use terms that had been trademarked by others as... -
Trademarks are not absolute, victorious Google says News
23.03.2010 The European Court of Justice today confirmed that search giant Google has not infringed trademark law by allowing advertisers to bid for keywords corresponding to their...Categories: -
Google to bring AdWords to iPhone, Pre and Android devices News
06.10.2009 Google says it is investing in new high-end mobile advertising products to make advertising as effective on devices like the iPhone, Android and Palm Pre as it is on PC screens. -
Small businesses will find silver lining in recession, Google says News
21.09.2009 There’s a school of thought out there that once the recessionary dust settles, small businesses will be the ones still standing. This is a view made all the more peculiar and...Categories: New Media -
Google creates real-time ad market via DoubleClick Ad Exchange News
18.09.2009 Search engine giant Google has unveiled a new open marketplace for internet advertising where prices are set in real-time auctions.Categories: New Media -
Google admits love affair with Twitter, accounts reveal News
13.07.2009 Google has decided to come clean on its trysts with Twitter and has published an entire directory of Google Twitter accounts to ensure that it too is part of the tweetstream.Categories: New Media, Digital Life -
Google and ISA collaborate to boost software sales News
08.06.2009 Google and the Irish Software Association (ISA) are working together to help small companies better exploit the potential of the internet in marketing their business. -
Businesses warned a ‘Google rogue’ is on the loose News
25.05.2009 Google in Ireland and the UK has confirmed that a UK company aggressively targeting Irish SMEs by falsely offering them improved Google results is not affiliated with the search...Categories: CIO -
Ignore tech trends and nimbler, hungrier rivals will eat your lunch News
09.04.2009 Survival of the fastest is the newest game in town, the head of online sales at Google has said, as firms that ignore technology trends and shifts in customer behaviour are... -
Google and YouTube launch ‘interest’-based ads News
11.03.2009 Google has launched the beta of its Ads Preferences Manager, which will enable interest-based advertising on YouTube and the Google content network, and allow marketers to...Categories: New Media -
Strong online ad sales save Google’s bacon in Q4 News
23.01.2009 Google says it will continue to invest in its core search and ads business, as well as display, mobile and enterprise despite the continuing economic uncertainty. -
Irish state agency embarks on Google Adwords campaign News
16.01.2009 IDA Ireland, the state agency responsible for inward investment, has taken a novel approach to drumming up new investment by embarking on a Google Adwords campaign to attract...Categories: New Media -
Future media moguls can now monetise their own TV and video content News
08.12.2008 A Limerick-headquartered technology firm that allows users to create their own TV channels has developed a new advertising programme that will turn these users into future media...Categories: New Media -
Google Europe boss says innovation will guide firms through downturn News
09.10.2008 While high-street traders are showing signs of downturn blues and shoppers surge to the internet, it will be the businesses that invest and innovate in the tough times that will...Categories: Business -
Google is planning profound changes to advertising model News
16.09.2008 Google is understood to be planning major changes in how it delivers advertising, including alterations to its AdWords system, and also developing mobile ads customised to...Categories: New Media -
Google results defy downturn doomsayers News
18.04.2008 Wall Street thought Google could not possibly recover from its 38pc drop in share prices in February from its top price of US$747 in November 2007, but last night’s quarterly...Categories: Business