Tagged: Online Advertising
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Advertising giant WPP takes a stake in microblogging service Muzy News
18.06.2013 Advertising giant WPP has taken a stake in Muzy, a Pinterest-like microblogging platform that has about 20m users. -
Annoyance at social media marketing is killing Facebook’s buzz News
10.06.2013 Evidence of growing consumer dissatisfaction with social media marketing and concerns over privacy is leading to users walking away from social networking sites, with Facebook...Categories: Social Media, Marketing, Internet, Digital Media, Digital Marketing, Digital Business, Consumer Tech -
EU likely to demand more concessions from Google in anti-trust probe News
28.05.2013 The European Commission believes Google has not done enough to allay its concerns about the internet giant’s search and advertising practices and will press for more concessions...Categories: Software & Web Development, Software, Search Engines, Search, Marketing, Legal, Internet, Government, Digital Marketing, Communications -
IAB Europe awards MEP Sean Kelly for standing up for data privacy rights (video) News
24.05.2013 Sean Kelly, Fine Gael MEP for Ireland South, has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his approach to dealing with privacy...Categories: Social Media, Servers, Security, Internet, Digital Media, Data Management, Consumer Tech -
#OI2Dublin - Irish Times CIO Johnny Ryan on the digital future of newspapers (video) News
22.05.2013 We caught up with the chief innovation officer of The Irish Times, Dr Johnny Ryan, at the Open Innovation 2.0 conference in Dublin. Ryan revealed a multi-million euro investment...Categories: Software & Web Development, R&D, Multimedia, Mobility, Mobile, Media, Investments, Digital Media -
Yahoo! to buy blogging service Tumblr for US$1.1bn – reports News
20.05.2013 The board of Yahoo! has reportedly agreed a US$1.1bn all-cash deal to buy the six-year-old social blogging service Tumblr, according to US media reports.Categories: Web, Social Media, Search Engines, Search, Media, Internet, Digital Marketing, Consumer Tech -
Digital ad spend in Ireland exceeds €150m – up 12.3pc year-on-year News
19.04.2013 As ad spend in traditional media continues to fall by 6.2pc, digital advertising in Ireland has increased by 12.3pc to surpass €150m for the first time, according to the...Categories: Consumer Tech, Digital Business, Digital Marketing, Digital Media, Marketing, Media, Mobile, Mobility, Multimedia, Phones, Wireless Communications -
Online ads player Marin to create 35 new jobs in Dublin News
19.04.2013 Search, social and mobile advertising player Marin Software Inc is to create 35 new jobs in Dublin over the next three years.Categories: Social Media, Phones, Multimedia, Mobility, Mobile, Media, Marketing, Investments, Internet, Digital Media, Digital Marketing, Digital Business -
Most marketers can’t measure impact of social media ads (infographic) News
09.03.2013 Despite three-quarters of brands adopting social advertising into their integrated marketing budget, 62pc of marketers actually don’t know how to measure the impact or reach of... -
Facebook buys online ad business Atlas from Microsoft News
01.03.2013 Social networking giant Facebook has acquired Microsoft’s Atlas ad serving and tracking business for an undisclosed sum. Various reports suggest the price to have been less than...Categories: Social Media, Phones, Multimedia, Mobility, Mobile, Mergers & Acquisitions, Media, Marketing, Digital Marketing, Consumer Tech -
Big data meets online ads as Quantcast creates 100 new jobs in Dublin News
21.02.2013 Digital advertising player Quantcast is to create 100 new jobs in Dublin. The company specialises in digital advertising and is a pioneer of real-time audience measurement. -
Speed up the mobile web – smartphone users will switch off after eight seconds News
13.02.2013 Smartphone users require speedy download times or they will abandon the effort, new research reveals, placing the onus on brands and site owners to come up with mobile-optimised... -
Touchdown! Twitter reveals 24.1m tweets were sent during Super Bowl XLVII News
04.02.2013 Amid the advertising extravaganza that was Super Bowl XLVII, aside from the Baltimore Ravens crushing the San Francisco 49ers 34-31, the other real winner this year was Twitter,...Categories: Social Media, Multimedia, Mobility, Mobile, Marketing, Games/Entertainment, Digital Media, Digital Marketing, Consumer Tech -
Facebook reports Q4 revenues of US$1.58bn, profits fall to US$64m News
31.01.2013 Social network Facebook’s revenues came in at US$1.58bn for the fourth quarter, up 40pc year-on-year, bringing full-year revenues for 2012 to just over US$5bn. However, profits... -
Google hit US$50bn in revenues for the first time in 2012 News
23.01.2013 Internet search and advertising giant Google reported a strong fourth quarter with revenues increasing 36pc to US$14.4bn. For the full year of 2012, Google hit revenues of...Categories: Search Engines, Search, Media, Marketing, Internet, Financial Results, Digital Media, Digital Marketing -
Jobs advertised online up 24pc, manufacturing sector seeing significant growth (infographic) News
22.01.2013 The IrishJobs.ie Jobs Index for Q4 2012 finds that jobs advertised online in 2012 saw a year-on-year increase of 24pc and significant growth in sectors such as manufacturing and...Categories: Recruitment, Careers and Employment -
Google to build new stg£1bn UK headquarters in London News
18.01.2013 Internet giant Google is believed to be building a new stg£1bn UK headquarters that will span 2.4 acres in the heart of London. The headquarters, which consolidates two existing...Categories: Search, Investments, Internet, Financial, Digital Media, Digital Marketing, Digital Business -
Advertising giant IPG invests in mobile rewards player Kiip News
16.01.2013 Mobile rewards platform Kiip has entered into a strategic partnership with advertising giant IPG’s Media Lab group. The deal will see major brands join the Kiip platform, as... -
Deloitte debunks ‘post PC era’ as myth - ‘Tablet computers replace paper, not PCs’ News
15.01.2013 Deloitte has dismissed the claim that we are in the “post-PC era” and says that while tablet computers have made inroads into traditional PC sales the only thing that tablets...Categories: Multimedia, Mobility, Mobile, Internet, Hardware, Digital Media, Digital Business, Consumer Tech -
Facebook mulling acquisition of Microsoft’s Atlas ads platform News
07.12.2012 Facebook is understood to be conducting due diligence with a view to potentially acquiring Microsoft’s Atlas Solutions ad-serving platform.Categories: Social Media, Mergers & Acquisitions, Media, Marketing, Internet, Digital Media, Digital Marketing