Tagged: IAB
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Digital ad spend in Ireland exceeds €150m – up 12.3pc year-on-year News
19.04.2013 As ad spend in traditional media continues to fall by 6.2pc, digital advertising in Ireland has increased by 12.3pc to surpass €150m for the first time, according to the...Categories: Consumer Tech, Digital Business, Digital Marketing, Digital Media, Marketing, Media, Mobile, Mobility, Multimedia, Phones, Wireless Communications -
Online advertising in Ireland increased 12.8pc in first half of 2012 News
13.11.2012 Online advertising in Ireland increased 12.8pc to €73.2m in the first half of 2012, according to the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC)...Categories: Wireless Communications, Multimedia, Mobility, Mobile, Media, Marketing, Internet, Games/Entertainment, Digital Marketing, Consumer Tech -
Online advertising revenue in US soars to US$8.4bn in Q1 News
11.06.2012 Internet advertising grew 15pc in the first quarter this year to US$8.4bn, the highest first quarter revenue every measured by the Interactive Advertising Bureau and... -
426.9m Europeans now online, implications for business and media News
31.05.2012 Europeans are more connected than ever and according to new figures from IAB Europe and Mediascope, 65pc of Europeans are now online, equaling some 426.9m people.Categories: Web, Mobility, Mobile, Media, Marketing, Economy, eCommerce, Digital Media, Digital Marketing, Digital Business, Consumer Tech -
One in five advertising euros in Europe now spent online News
30.05.2012 Europe’s online market grew 14.5pc year-on-year and is now valued at €20.9bn. By comparison, the overall European advertising market – excluding online – grew at just 0.8pc.Categories: Social Media, Search Engines, Search, Mobility, Mobile, Marketing, Digital Media, Digital Marketing, Digital Business -
Online now third-highest channel as ad spending rises 20pc in H1 News
11.11.2011 Irish online advertising showed its highest level of growth yet at 20.5pc in the first half of 2011, according to a new study. By comparison, spend on other media is actually... -
IAB brings out mobile advertising handbook News
21.10.2011 It is anticipated that there will be a 50pc growth in smartphone ownership in the next 12 months in the Irish market. The Interactive Advertising Bureau’s Irish branch has...Categories: Wireless Communications, Phones, Multimedia, Mobility, Mobile, Digital Media, Digital Marketing, Computers, Marketing -
Internet ads accelerate 13.5pc in Ireland - hit €110m News
13.04.2011 Online advertising in Ireland grew from €97m in 2009 to €110m in 2010, surpassing industry predictions of online adspend reaching €102m last year.Categories: Web, Software & Web Development, Social Media, Multimedia, Marketing, Internet, Digital Media, Digital Marketing -
Weekend news roundup News
29.11.2010 A quick glance at some of the technology stories breaking in the weekend papers. -
IAB damns ‘re-spawning’ of cookies as an act of evil News
06.10.2010 A shady practice known as ‘re-spawning’ has attracted the ire of the Interactive Advertising Bureau (IAB) Europe, which condemned the practice because it circumvents a user’s... -
Irish online display ads outperform UK counterparts News
30.07.2010 Irish online display ads are performing 7pc more strongly than the equivalent medium in the UK, according to online publishers. But, at just 10pc of the ads market, Ireland is... -
EU telecoms reform eliminates uncertainty over internet cookies News
25.11.2009 The new provisions in the European Union Telecoms Reform Package are being welcomed by publishers and the digital advertising industry because they provide a solid legal basis... -
Internet ads account for just 2-3pc of total Irish ad spend News
12.06.2008 The newly reformed Irish branch of the Interactive Advertising Bureau is on a search and display mission to get the lowdown on online ad spend in Ireland.Categories:Tags: Online Advertising, IAB