Scientific method word cloud on a vintage slate blackboard with a cup of coffee and chalk.
Image: ©

Tighten up your marketing strategy by tapping into science

15 Nov 2019

Learn how a scientific approach can help boost your marketing efforts with this infographic.

One of the prevailing themes throughout Science Week is exploring the valuable and often unconventional ways that STEM can influence everything we do. 

Marketing is just another example of that, according to Social Media Today, which published handy tips on maximising your performance by incorporating experimentation into your strategy and approach, with help from this Salesforce infographic.

‘Data, numbers and objectivity’

The article points out that though marketing can be a fun and creative space, its success also heavily relies on processes rooted in “data, numbers and objectivity”. To realise the full potential of your marketing skills, it recommends employing the scientific method, “which most of us learned about in school”. 

By adopting a more analytical and critical perspective in harmony with your creative endeavours, you have a better chance of understanding what you’re doing well. And, perhaps more importantly, making some room for the scientific method in your planning could facilitate “more accurate predictions about what’s likely to work in future”.

Get experimenting

Given the prominence of social media in communication and knowledge dissemination, it offers the perfect platform upon which to set out your marketing experiment.

The article advises: “When conducting a social media marketing experiment, you should choose just one factor to change at a time, such as the types of images you use in your posts or hashtags you apply, while keeping all the other factors constant. 

“This, your independent variable, can then be the subject of A or B tests to find out what works best for your audience.”

As the scientific method maps out, those tests should be followed by analysing the results and drawing conclusions from them, which can be used to inform your marketing blueprints.

For more insight into tapping into the power of science to better spread your message, take a look at the Salesforce infographic below or view a larger image here

Infographic demonstrating how to mimic the scientific method in your marking strategy to improve your reach.

Image: Salesforce

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Lisa Ardill
By Lisa Ardill

Lisa Ardill joined Silicon Republic as senior careers reporter in July 2019. She has a BA in neuroscience and a master’s degree in science communication. She is also a semi-published poet and a big fan of doggos. Lisa briefly served as Careers Editor at Silicon Republic before leaving the company in June 2021.

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