250 Royal Liver workers move to O2

7 Nov 2005

Finance player Royal Liver Assurance has switched mobile provider to O2 Ireland, moving 250 connections following a business review.

It is understood account management was a fundamental aspect behind the move. “Price was an important factor but the main reason for the move was customer service and account management,” says Colm O’Reilly, facilities manager of Royal Liver Assurance.

“We like the fact that O2 has a dedicated account management team that is separate from sales. We found them easier and more flexible to deal with and they did not make unrealistic promises.”

As well as mobiles, Royal Liver uses O2 BlackBerry and Group Worker. BlackBerry is a mobile email client while Group Worker allows businesses to pay for business calls while employees pay for their own calls using a prepaid account.

“The porting went very smoothly and we retained our existing numbers,” O’Reilly explained.

Ronan Whelan, O2’s corporate sales manager, said the company has had a group dedicated to business account management over the past two years, which has a separate focus to O2’s sales division.

“We analyse and prepare price plans geared to individual company usage and needs so that our customers get the best rate for them.

“But in addition the account manager keeps the business customer up to date on products and services that fit their needs and help them operate their business better – so we work as partners not salespeople.”

These solutions can include existing O2 services or more bespoke solutions through O2’s software partner network. “The priority given to account management is central to our philosophy of working harder for business,” Whelan explained.

By John Kennedy

Pictured are: Colm O’Reilly, facilities manager, Royal Liver; Patricia Hyland, Republic of Ireland distribution director, Royal Liver; and Ronan Whelan, corporate sales manager, O2