Accenture acquires German CRM software company

11 Jan 2011

Accenture has completed its acquisition of CAS Computer Anwendungs – und Systemberatung AG (CAS), based in Kaiserslautern, Germany, for an undisclosed amount.

CAS, which was set up in 1986, is an international provider of customer relationship management (CRM) and mobility software focused on retail execution and trade promotions for the consumer products industry. 

As a result of the acquisition, about 234 CAS employees based in Germany, the United Kingdom, United States and Australia will join Accenture. CAS will become a part of Accenture’s dedicated software business.

Accenture said it plans to increase the functionality of the software into areas such as digital merchandising, distributors’ management and analytics, and will focus on expanding in Latin America, China and India.  

“By acquiring CAS and its leading software solutions, we’ll help our clients serve customers and consumers better by drawing on our leading technology, industry expertise and wide-ranging analytics capabilities,” said Fabio Vacirca, who leads Accenture’s consumer goods and services industry practice in Europe and Latin America.

“We are building an even stronger capability to help our clients win at the ‘store shelf’, strengthen the consumer shopping experience and positively impact sales.” 

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