Apple confirms US$360m acquisition of PrimeSense

25 Nov 2013

In what may be a tantalising glimpse of the direction of Apple computers, mobile and TV products, the California tech giant has reportedly confirmed its acquisition of Israel-based motion sensor firm PrimeSense for US$360m.

PrimeSense is best known for its early contribution to the Kinect physical games controller for Microsoft’s Xbox, which uses cameras and sensors to detect physical motion.

The company now creates mobile sensor technologies and its technology could find itself incorporated into future smartphones, as well as the fabled Apple television and smartwatch.

Rumours of Apple’s intention to acquire PrimeSense first surfaced in July.

AllThingsD reported Apple spokeswoman Kristen Huguet as having confirmed Apple’s acquisition of PrimeSense.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Huguet had said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years