Apple names Jeff Williams as its new chief operating officer

17 Dec 2015

Apple's new chief operating officer Jeff Williams

Apple has named Jeff Williams as chief operating officer of the technology giant while global marketing chief Phil Schiller will see his role expanded to lead the App Store across all Apple platforms.

As well as promoting Williams and Schiller, Apple has added Johny Srouji to its executive team as senior vice president for hardware technologies and Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of marketing communications, reporting to CEO Tim Cook.

Williams joined Apple in 1998 as chief of worldwide procurement at a time when Apple was in a very different place, financially and technologically, just as Steve Jobs returned and turned the company around.

In 2004, he was named vice-president of operations and, since 2010, he has overseen Apple’s entire supply chain, service and support, as well as social responsibility initiatives that protect more than 1m workers worldwide.

Musical chairs at Apple

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team,” said Tim Cook, Apple’s CEO. “As we come to the end of the year, we’re recognising the contributions already being made by two key executives.

“Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs that enable new innovations in our products year after year.”

Phil Schiller will now lead all developer-related functions at Apple in addition to his global marketing responsibilities. More than 11m developers around the world create apps for Apple’s four software platforms iOS, OS X, watchOS and tvOS.

“Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business,” Cook said.

“And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and mar-com functions.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years