China has become an increasingly important market for Apple these past 12 months, which has been underlined by the company’s heavy focus on increasing its presence there.
As part of this push, Apple is to open a brand new store in Hong Kong. According to Apple Insider, the outlet will be located on Canton Road, a shopping district on the Kowloon side of the city. An opening date has yet to be announced.
The new store will be the consumer tech titan’s fourth in the region, while the flagship outlet in the International Finance Centre within Hong Kong’s Central district is also rumoured to be expanding with a third floor of retail space.
Statistics released in May by US-based market research firm IDC found Apple to now be the top smartphone vendor in China with 14.7pc of total shipments. It was hardly surprising considering the firm’s mammoth last quarter in the country, which saw sales grow by 71pc to US$16.8bn.