The cost of Apple Music and Apple TV+ has risen by between €1 and €2 as the company reacts to increased licensing costs and a competitive streaming market.
Apple has raised the prices of its Music and TV+ subscriptions, along with the Apple One bundle service.
As reported by 9to5Mac, this represents the first time the tech giant has raised the subscription price of these services in the US. International markets are also expected to see a similar price increase.
Current subscribers should receive a notification of the planned increase 30 days before the service renews at a higher price, 9to5Mac reports.
In Ireland, the cost of these subscriptions has risen in line with the US price hike.
Apple Music has increased by €1 to €10.99 a month for individual subscriptions, with the price rising from €14.99 to €16.99 for a family subscription. The cheaper voice and student subscription tiers remain the same price.
Apple TV+ has increased from €4.99 to €6.99 for a monthly subscription.
The Apple One bundle – which includes the Music and TV+ services – has gone up by €2 to €16.95 a month. This bundle also includes the Arcade, iCloud+ and Fitness+ services.
A company spokesperson told 9to5Mac that the new Music subscription price reflects an increase in licensing costs and that artists and songwriters will earn more as a result of the change.
The spokesperson added that Apple TV+ was first offered at “a very low price” due to the small amount of shows and movies available.
“Three years later, Apple TV+ is home to an extensive selection of award-winning and broadly acclaimed series, feature films, documentaries and kids and family entertainment from the world’s most creative storytellers.”
The price rise for Apple TV+ may not be surprising as the streaming market gets more competitive.
In March, Netflix announced a price hike for subscribers in Ireland as competition put more pressure on the streaming giant. Disney+ is also expected to get a Christmas price hike for its premium ad-free plan.
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