CERN adopts Sonru’s automated video interviewing tool

18 Feb 2011

CERN has adopted Sonru’s automated video interviewing tool to cut down recruitment delays and costs associated with sourcing candidates from its 20 European member states.

Sonru will enable CERN’s recruitment team to manage the screening of applicants from a geographically diverse base through its secure video-interview solution.

Twenty European member states fund CERN, and as a result recruitment is focused on these states.

CERN discovered Sonru’s award-winning automated video interviewing solution at the HR Directors Business Summit in Birmingham in January, where Sonru founder Ed Hendrick presented a Master Class on using video technology to automate the recruitment process.

“We initially trialled the product on one particular post and used it to screen candidates in Greece, Canada, France, Switzerland and the UK,” said James Purvis, head of recruitment, programmes and monitoring group at CERN

“Since then, we’ve made the decision to use Sonru on any post in CERN where communication/interpersonal skills are an important requirement. Additionally the system accommodated CERN’s two official languages – English and French. With a 100pc response rate and absolutely no negative feedback from candidates and huge buy-in from the hiring team, Sonru is certainly the way forward for CERN.”

Edward Hendrick, founder and director of business development,, said, ‘‘Video interviewing fits perfectly with their international sourcing strategy. It’s ironic and also humbling that the organisation that invented the web are using our online video interview service to find the brightest people in the world to further their ambitions.”

CERN, the European laboratory for particle physics, is one of the world’s largest centres for scientific research, from which Nobel Prize-winning physics have emerged. CERN was also the birthplace of the world wide web in 1989.