Currys, PC World owner speeds up transformation plan

19 Mar 2010

DSG International, Europe’s second-largest electrical goods retailer, has today announced plans to accelerate its transformation plan for its UK and Irish businesses.

DSG, which runs both Currys and PC World in Ireland and the UK, said it expects to refurbish about 100 UK and Ireland stores during the 2010/11 financial year, with the majority to be completed before Christmas 2010.

The group also said it plans to open 25 new megastores, taking the total of these stores in the UK to 33. Meanwhile, 60 combined 2-in-1 Currys and PC World Stores are set to open this year, along with 12 Currys and PC World standalone superstores and three CurrysDigital stores.

The group also said that 139 of its stores in the UK and Ireland, which represent one-third of total UK and Ireland sales, have now been reformatted. According to DSG, this reformatting benefited like-for-like performance over the peak Christmas trading period by about 3pc.

Since May 2008, DSG has exited 152 stores across Europe and is now focusing its core operations in the UK and Ireland, the Nordics, Italy, Greece, Spain, Czech, Slovakia and Turkey.

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Photo: DSG International has said it expects to refurbish about 100 UK and Ireland stores in the 2010/2011 financial year