DoneDeal reaches 2m unique visitors a month

5 May 2011

Figures released by independent internet audience measurement service Ireland Metrix have revealed more than 2m people are visiting DoneDeal each month looking for value online.

Founded in 2005, the classified ads website has experienced significant growth over the last year with almost 150,000 adverts now active on the site at any one time. Some 75,000 new items are advertised on the site each month and the cash amount for items sold on the website in March alone came to more than €76m.

“Today’s figures mark another significant milestone for the business as we report a doubling of our monthly unique visitors compared to this time last year,” said Fred Karlsson, co-founder of DoneDeal.

“This growth rate is indicative of the popularity of the website as people seek an easy and safe channel to trade their second-hand items and get the best value for their money.”

In an effort to improve the user experience on the site, DoneDeal has made a number of new site enhancements. On the home page, the most recently placed adverts are now placed on the top of the listings section. The new design also makes finding the section you are looking for a lot easier with a new tab on the left-hand side of the home page where visitors can browse more than 120 sections.

Article courtesy of