E-commerce drives 100pc growth in online sales at Arnotts

5 Feb 2010

Dublin department store Arnotts has reported a 100pc annual growth in e-commerce sales via its new website which was deployed by the Buy4Now Technology Group.

With an estimated 1 million unique visitors during 2009 to the Arnotts site, the store now attracts significant numbers of national and international shoppers.

The site, which is fully integrated with the Arnotts merchandise system, has more than 10,000 product offerings ranging from gift ware and fashion to furniture and electrical, with access to the very latest in-store promotions.

Arnotts department store is going through significant changes at the moment, including the opening of our new cosmetics hall and The Conran Shop in recent months,” said Gerard Ryan, home buying director, Arnotts.

“This website allows us to keep our customers up to date with all that’s new in Arnotts and also lets them shop online from a significant range of brands in the comfort of their own homes.

“Our objective in the coming months in to continue to enhance the product offer on the site, particularly across our fashion departments. The online sales growth that we experienced in 2009 gives us great encouragement for the future,” Ryan said.

What is the Buy4now Technology Group?

The Buy4now Technology Group is a leading e-commerce solutions provider using the Software as a Service (SaaS) model.

The on-demand platform allows the Buy4now Technology Group to implement sophisticated enterprise e-commerce solutions as a one-stop shop incorporating high availability hosting, integration to ERP, customised web storefront, merchandising, help desk, fulfilment and handheld picking, reporting and customer communications software.

The company’s clients include Superquinn, 3 Ireland, Roche Bros (USA), Arnotts, Woodies, Elverys, RTE and Buy4now.ie (Ireland’s online shopping centre).

“Arnotts, like many UK and US retailers, realised the need to provide multi-channel offerings to their consumers,” said Michael Veale, CEO, Buy4Now Technology Group.

“Consumers like to choose how and when they shop and Arnotts aims to provide the majority of their product offerings online in 2010, thus helping consumers, no matter where they are geographically to shop with Arnotts.” 

By John Kennedy

Photo: Arnotts department store has reported a 100pc annual growth in e-commerce sales through its new website

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years