Eventbrite buys Ticketscript for an undisclosed sum and creates the third-largest ticket platform in Europe.
‘This acquisition supercharges Eventbrite’s footprint in Europe’
– JULIA HARTZ
In 2016, Ticketscript and Eventbrite’s combined European operations processed more than 35m tickets worth over €500m for nearly 1m events.
The move will make Eventbrite Europe’s third-largest ticketing platform.
Following the acquisition, around a quarter (23pc) of Eventbrite’s global employees will work in Europe.
“This acquisition supercharges Eventbrite’s footprint in Europe, and brings 10 additional years of traction in the music space and experience in European markets to our business,” said Julia Hartz, CEO and co-founder of Eventbrite.
“It perfectly aligns with our strategic vision to become the world’s leading marketplace for live experiences, and adds significant assets and technical power to our platform. We are looking forward to this new partnership combining the best solutions from both companies, and bringing them to our customers around the world.”
Just the ticket
Active in five European countries, Ticketscript was founded in 2006 by Ruben Meiland and Frans Jonker.
Ticketscript works with a range of music events, festivals, trade fairs, exhibitions and sports events including the MOBOs, Brighton Pride, Secret Cinema, Hed Kandi, Waterstones and Truckfest.
“We share Eventbrite’s passion for allowing event organisers to control their event marketing and ticketing, whilst retaining their end customer data,” said Frans Jonker, CEO of Ticketscript.
“Joining forces with Eventbrite, the global innovation leader in event technology, will no doubt help further accelerate the digital transformation of the European live-experience industry.”