Seren-dipity: 20-strong EY-Seren digital design studio locates in Dublin

5 Oct 2017

From left: Managing partner Mike McKerr, customer and digital lead Yvonne Kiely, and chief innovation officer Frank O’Dea, all from EY Ireland. Image: Maxwell Photography

Crack team of design and data experts will ease the digital transformation journey of all kinds of organisations.

Consulting giant EY has expanded its digital design and consultancy business EY-Seren to the Irish market.

With a team of 20 in Ireland and more than 100 globally, EY-Seren is an international leader in digital design and innovation working with firms across all industry sectors.

‘We are leading the way in our digital transformation offering across the island of Ireland’

The EY-Seren group will focus on the digital transformation needs of Ireland and Europe-based organisations.

Design, data and Dublin

The group, a recent acquisition by EY, has worked closely with governments, banks and media organisations around the world to drive digital business transformation using a customer-centred approach to design.

This approach focuses on customer research capabilities, user experience, user interaction design, rapid prototyping, digital analytics and customer data visualisation.

For example, the digital and commercial leadership teams of a major supermarket chain asked EY-Seren to build the tools and capabilities to track performance of its £1bn e-commerce business. With the help of EY-Seren, the supermarket identified more than £1m a week in lost revenues through issues in the checkout journey.

The issues were identified through a new digital measurement solution drawing together and analysing 15 data sources to create integrated dashboards. This strategy was a catalyst for change within the business, with teams from different areas able to collaborate with a shared understanding of data.

According to the EY ‘Digital Transformation for 2020 and Beyond’ survey, more than 50pc of business cited digital business models, customer experience and service design as their top three strategic priorities until 2020.

“We are leading the way in our digital transformation offering across the island of Ireland, and I’m really excited by the investment and expansion of our existing capabilities following today’s announcement,” said Yvonne Kiely, customer and digital lead at EY Ireland.

“EY-Seren Ireland will extend the innovative digital customer engagement strategy and customer experience design services we provide to our clients.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years