Facebook acquires Tagtile

16 Apr 2012

Social networking giant Facebook has acquired customer-loyalty service Tagtile for an undisclosed sum.

“We are happy to announce that we are joining Facebook, and that they are acquiring substantially all of our assets,” Tagtile said in a statement.

“It’s a huge opportunity for us to take our goal – helping businesses grow – and do it on a much, much bigger scale than we could have on our own.”

Tagtile aims to help local business owners build better relationships with their best customers, the company said. Tagtile’s service provides merchants with hardware that will work to provide its customers with coupons via a mobile app.

“We won’t be taking on any new customers as of today, but the service will continue to work as is for now. We’ll be reaching out to customers directly once future plans are set, but Tagtile as it exists today won’t be part of what we do at Facebook.

The news comes a week after Facebook acquired photo-sharing app Instagram for US$1bn and ahead of its IPO next month.

Tina Costanza was a journalist and sub-editor at Silicon Republic