FriendFinder embarks on US$220-million IPO drive

12 Jan 2010

FriendFinder, the holding company that owns Adult FriendFinder and a number of other social networks within excess of 365 million users, has begun marketing ahead of an US$220-million flotation on the New York Stock Exchange.

FriendFinder Networks’ family of companies also owns the Penthouse magazine brand and has a number of social-networking sites, including offshoots like Jewish FriendFinder, Italian FriendFinder, and

The company last week filed its prospectus for IPO with the Securities and Exchanges Commission.

The company is proposing that the price per share will be between US$10 and US$20 per share and gross proceeds from the offering are expected to be US$200 million to US$240 million on the New York Stock Exchange.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years