In the digital era, Ireland must not only be the best country in Europe in which to do business, but must compete on a global basis. That’s according to Anna Scally, partner at KPMG Ireland.
She believes Ireland is making good progress when it comes to supporting indigenous digital enterprises to trade internationally, as well as attracting the emerging digital players that could become the giants of tomorrow, but she adds it is critical that Ireland not take its eyes off the ball when it comes to competing with other European countries.
Scally mentors on the Startupbootcamp accelerator programme, and advises a number of start-up tech companies on the challenges around, for example, fundraising and structuring shareholder agreements, as well as advising multinational companies in the ICT, digital and gaming industries, as well as the pharmaceutical and life-sciences sectors. Her work often takes her abroad, and she is encouraged by the young Irish companies she meets on these trips, who understand they need to get out there and trade internationally.
She cautions, however, against any complacency in the digital age when companies no longer have to have a physical presence in Europe, but can opt to base their operations in Asia or elsewhere. It is vital, she says, that Ireland keeps an eye on all the factors that ensure it is a great place to live, work and do business – from talent to taxation.
You can watch the full interview with Anna Scally here:
Anna Scally returns as a panelist at Silicon Republic’s sixth Digital Ireland Forum on Friday, 20 September. Visit the event site for more details and to book your place.
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