Liam Casey’s PCH launches new facility for selling into China

7 Oct 2011

Liam Casey, CEO, PCH International

PCH International has today announced the launch of PCH China Direct, a 6,000 sq-metre facility in Shenzhen, Southern China, that will enable global brands to sell customised, personalised accessories and other products directly to the fast-growing Chinese domestic market.

According to PCH, the new facility will employ around 100 people and will have a capacity of about 5m units per year. It has a licence for domestic trading, with the ability to trade in RMB, meaning PCH clients’ products will be bought, sold and shipped domestically in China. The new facility will offer postponement, configuration and fulfilment services similar to PCH’s export facility, PCH Global Direct.

PCH CEO Liam Casey, who is speaking at the Irish Global Economic Forum this afternoon, said he is very optimistic about the opportunities available in China, particularly for Irish companies.

“There is a massive appetite in China for foreign brands and the latest consumer electronics brands,” Casey said. “China used to be a place to make cheap products, then it became a cheap place to make products. In our industry today, it’s the most competitive place to make products and is fast becoming the place to sell these products.”

TNS Distribution, which was acquired by PCH in June 2011, has also taken advantage of retail opportunities in Asia and China, and has started providing services to retailers in the Asian market. With new offices in Singapore and Australia, the company is now offering pan-APAC services to China, Hong Kong, Singapore, Japan and Australia. The first vendor client is Irish fashion designer Orla Kiely and the first products will be shipped this month.

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