Microsoft appoints new chief marketing officer

8 Apr 2011

Microsoft has appointed Chris Capossela as its chief marketing officer and to head up a new unit that brings together the company’s retail, mobile operator and distribution teams.

The company said that as senior vice-president of the consumer channels and central marketing group, Capossela will report to chief operating officer Kevin Turner and work closely with Microsoft’s OEM, retail, mobile operator and distribution partners to create new business opportunities through Windows, Windows Phone, Xbox and Office.

He will also be responsible for Microsoft’s marketing, advertising and corporate communications.

“As announced in March 2011, Mich Mathews, senior vice-president of the central marketing group, will retire this summer, making this an opportune moment to bring the consumer channels and central marketing group functions under a single leader,” the company said in a statement. 

Capossela has been with Microsoft for 20 years and previously served as senior vice-president in the Microsoft Office division. Before this, he had a variety of marketing, technical and field positions, including running the Microsoft Project business, serving as Microsoft chairman Bill Gates’ speech assistant, and acting as chief of staff to the president of Microsoft EMEA.

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