Myhome.ie has invested €1m to acquire a majority stake in Ireland’s first change-of-address notification service Newaddress.ie.
Established in 2004, with the assistance of a grant from Enterprise Ireland, Newaddress.ie is a 100pc Irish-owned company and operates from a dedicated centre in Foxrock, Co Dublin. Its service will be available this summer.
Derek Quinn, managing director of Newaddress.ie, described its service as an invaluable asset to home movers. “It removes the hassle of informing an average of 25 companies, including banks, insurance companies, loyalty cards and utilities of their new address. It is a great way of ensuring address changes are notified to relevant companies in a timely, efficient and cost-effective manner.
He continued: “We have already signed a number of Ireland’s best-known organisations as partners and have been appointed as a reseller of the An Post redirection service. We are extremely confident of success, with our research showing that more than 70pc of consumers will use the service.”
The service enables house movers to notify Ireland’s leading companies of their change of address free of charge in three easy steps and has already proven highly successful in the UK, US, Holland, New Zealand and Canada.
Businesses that subscribe to the service will cut costs, deliver better customer service, enjoy improved customer retention and eliminate returned bills and direct mail.
Companies already signed up with NewAddress.ie include Vodafone, Superquinn, Gorta, the Irish Blood Transfusion Service and Statoil.
Jim Miley, chief executive of Myhome.ie, said: “This service is an ideal fit for Myhome.ie given that the majority of home movers already use our site. It promises to be an essential service for the home mover and a valuable customer-relations tool for utility and service companies. It is the first strategic investment by Myhome.ie and we are confident that it will be a winner.”
The Newaddress.ie service has been validated by the Data Commissioner and has passed rigorous security tests carried out by security consultancy Rits.
Sean Sweeney, senior compliance officer at the Data Protection Commissioners Office, commented: “A service such as that offered by Newaddress.ie is certainly an innovative method of ensuring that address changes are notified to relevant bodies in a timely and efficient manner. Such a service can be seen as a valuable aid to maintaining the accuracy of data and assisting data controllers to comply with their legal obligations.”
By John Kennedy