New charity-based daily deals site has €2m target

11 Nov 2013

A new daily deals website with a target to raise €2m for non-profit Irish organisations called launched today.

Out of every deal purchased on the site, 11pc of the transaction goes to the buyer’s chosen charity.

Daily deal sites in Ireland had revenues of €54m last year. If they all gave 11pc of transactions to charity, a contribution of almost €6m would be the result.

More than 32 charities and non-profits are involved with the new site, including Focus Ireland, Down Syndrome Centre, Educate together, Fighting Blindness, Multiple Sclerosis Society of Ireland, Order of Malta, National Youth Council, USI and UNICEF.

Brainchild of charity sector

“ was the brainchild of the charity sector and the 32 founding charities are the shareholders of the site,” said CEO Leonard Lloyd.

“We believe that customers will love the exciting range of deals planned in coming months. The inclusion of an 11pc donation to a customer’s chosen charity will be a compelling proposition to all those looking for a fun, easy and, above all, affordable way to donate to charity.”

Because of the downturn in the Irish economy, fundraising has been a challenge for non-profits. By offering deals at discounts of greater than 50pc, with 11pc of the final price going to a nominated charity, philanthropy could be possibly within reach of a wider number of people.

“It’s a true win-win situation – the purchaser gets a great deal with up to 60pc reduction for himself/herself and 11pc of that purchase goes directly to charity,” Lloyd said.

“’s objective is to raise over €2m for Irish causes within the next three years – an ambitious target for an equally ambitious project. I’d encourage everyone to log on today and share news of DealEffect’s launch with your friends.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years