NewBay on a Swiss roll

13 Jun 2007

Irish mobile software company NewBay Software has been selected to help make a blogging and multimedia album service available to the four million customers of Swisscom Mobile.

The Swisscom-branded service MoBlog was launched in March and is available in German, French and Italian.

Using the service subscribers can publish, share and store images, video, audio and text to personal mobile blogs and network with other mobile bloggers.

“Swisscom are definitely one of the most forward-looking operators so it came as no surprise that they fully recognise the huge opportunities to be gained from user-generated content and see the camera phone as a powerful production and publishing device rather than solely for communication,” explained Dr Nagappan Arunachalam, chief marketing officer at NewBay.

The blog sites can be managed and viewed over WAP and MoBlog is integrated with the Vodafone Live portal.

NewBay will manage the hosting and moderation of the service.

“Following a detailed review of a range of competitive offerings we found NewBay to offer the most flexible mobile blogging and multimedia album solution with a compelling user experience across multiple handsets and potential to develop the proposition over time,” said Daniel Gerber, head of media and entertainment at Swisscom.

“NewBay’s ability to deliver within our aggressive time to market schedule made them the perfect strategic fit for Swisscom,” Gerber said.

By John Kennedy