Online lottery player generates US$75m in sales from Ireland

30 Jun 2009

A provider of white label online lottery games has generated US$75m (€58m) in sales from its offices in Ireland.

New Media Lottery Services, which has offices in Dublin and Virginia in the US, supplies lotteries with a white label system, as well as games and management support to develop new income streams from digital lottery product distribution.

Methods of distribution include the internet, mobile phones, interactive TV and server-based digital vending machines.

New Media Lottery secures long-term contracts with lottery licence holders and shares in the net revenue generated through use of the company’s numerous programmes.

The management of New Media has been focused on broadening the user base for the company’s digital operating platform in its primary European markets and has passed the US$75m threshold in client sales.

CEO John Carson said the company is positioning itself to expand into new markets.

“Instant tickets are one of the most successful forms of lottery products,” he explained.

“We have developed the systems to distribute these products via the internet, mobile phones and server-based terminals. We are confident that the quality, sales potential and lottery compliance of our products will provide new and expanding sources of revenue to many lotteries worldwide,” Carson added.

By John Kennedy

Pictured: New Media Lottery Services’ online game Fat Cat