goes mobile on i-mode

19 May 2006

Now you no longer need a PC to read the latest news from — a mobile phone will do just fine. From today, news content from is available on i-mode, O2’s online data service.

Stories from Ireland’s leading technology news service can be accessed via the i-mode portal, under the ‘news and weather’ heading within ‘All sites’. The link will then appear within the ‘news’ section and i-mode users can click into the page which gives a ticker tape of the latest news headlines from the site.

By scrolling down, all of the current stories available on the homepage are visible on the user’s phone. Clicking on the ‘read more’ link brings up the full story, exactly as it appears on the internet.

The i-mode service is said to be the world’s most popular data service for mobile phones. It was originally developed by the Japanese mobile operator NTT DoCoMo in 1999 and is a data-delivery platform for mobile networks that provides access websites that have been tailored to suit the screens of mobile devices. O2 has the exclusive rights to provide the service in Ireland.

Irish-specific content currently available on i-mode includes all of Ireland’s newspapers, AIB and Paddy Power. Other interactive sites include, and Interflora; Aer Arann has a flight-booking facility via the portal and the Argus site can be used to reserve a car.

By Gordon Smith