Speed and productivity key driver of mobile adoption – study

20 Nov 2013

Ninety per cent of global organisations are willing to sustain or increase their investments in mobile technologies over the next 12-18 months because of their positive impact on speed and productivity, a new study suggests.

Half of the respondents, for instance, report a greater than 10pc gain in employee productivity as a result of their mobile efforts, the results of the study released by IBM reveal.

The ‘Upwardly Mobile’ Enterprise: Setting the Strategic Agenda involved more than 600 survey participants in 29 countries and eight industries. The study results highlight the business advantages of using mobile technologies to change how organisations interact with customers , and develop and deliver products and services to market.

The report examines a subset of respondents called ‘mobile strategy leaders’, which are defined as organisations that have established a clear direction for their mobile efforts and consider their mobile strategies something that distinguishes them from their peers.

Of the leaders surveyed, 73pc report measurable returns on their mobile investments, while 81pc say mobile has fundamentally changed how they do business.

“Today, mobile is quickly emerging as a transformational game changer in business that will drive new levels of innovation and interactions,” said Kevin Custis, Social Business and Mobile practices leader, IBM.

“It is far too limiting to define mobility simply as a device or a channel for transactions. The organisations that come out ahead will be the ones that prioritise mobile and redefine its use to drive a new set of business expectations and user experiences.”

While only 20pc of organisations today believe they have a superior or leading mobile strategy compared with their industry peers, 44pc anticipate their mobility strategy to be ahead of their peers in the next three years.

Upwardly mobile enterprise infographic

Mobile enterprise concept image via Shutterstock

Tina Costanza was a journalist and sub-editor at Silicon Republic