Tablet computers to become US$35bn market in 2012

28 Feb 2011

JP Morgan, the investment bank understood to be acquiring 10pc of Twitter on behalf of clients, forecasts that the market for tablet computers will be valued at US$35bn by next year.

It predicts that tablet computers will eat into PC marketshare and that competition will drive down premium pricing.

JP Morgan predicts a steep adoption rate, spurred on by improved operating system platforms, such as devices running Android 3.0 ‘Honeycomb’ and adoption in the enterprise and education markets.

2012 tablets will cannibalise PC market

The company predicts that more than 35pc of tablets sold in 2012 will cannibalise erstwhile sales of netbooks and notebooks.

The company has raised its 2011 tablet revenue estimates to US$26.1bn from US$24.9bn and 2012 estimates to US$35.2bn from US$34.1bn.

It expects 2011 unit shipments of 47.9m, up from its prior view of 46.1m. For 2012, it sees unit shipments of 79.6m, up from its prior view of 78.2m.

The company sees the price premium enjoyed by Apple’s iPad diminishing over the coming year.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years