According to Tourism Ireland, up to 3,000 influential American travel agents will access its newly launched webinar training programme designed to help them sell holidays to Ireland more effectively.
Launched this week by Tourism Ireland in the US in conjunction with media partner Travel Age West, the webinar series will include information about the variety of things to see and do around the island, details of great value vacation packages and special offers, new tips for selling Ireland, as well as panel discussions with both US-based and Irish tourism experts.
“North America is a very important market for tourism to the island of Ireland and Tourism Ireland is working closely with our trade and industry partners to deliver a +2pc growth in visitors this year,” said Alison Metcalfe, Tourism Ireland’s vice-president marketing – United States. “We have always undertaken extensive educational and support programmes for our travel trade partners and this is a new way for us to reach that important audience using new media.
“It allows us to address up to 3,000 travel agents at one go and to respond to their questions in real time.
“The US agents participating in this webinar training can help influence potential holiday makers when choosing their destination this year.”
Article courtesy of Businessandleadership.com
Photo: Tourism Ireland’s webinar training programme aims to help American travel agents sell holidays to Ireland more effectively