TradeDoubler continues aggressive expansion

18 Mar 2010

Pan-European digital marketing agency TradeDoubler has appointed three new senior executives to drive its expansion into the Irish and European markets.

Patrick Murphy joins the company with five years of experience in digital, most recently as account manager at and prior to that at Paddy Power. Murphy will join the TradeDoubler affiliate team, where he will be working on major brand accounts such as O2, Vodafone, ebookers, Expedia, Dell and Apple, to name a few.

Fiona O’Riordan will be taking on the role of digital campaign manager and brings with her three years of experience as a digital media planner and paid search specialist at McConnells integrated. She will be responsible for the delivery of TradeDoubler ad network campaigns, as well as search marketing services.

Eoin Clarke, formerly publisher sales manager, has been promoted to head of sales for all TradeDoubler products. Clarke’s main focus will be to drive TradeDoubler’s search, affiliate and campaign offerings.

“This investment is another excellent endorsement of Ireland as an emerging European innovation leader and shows our commitment to both increasing investment into the region and our desire to drive and support activities for international e-commerce businesses,” said Andrew Maat, country manager for TradeDoubler Ireland.

TradeDoubler Ireland’s background

In 2009, TradeDoubler Ireland launched td Search, offering expert SEO and PPC search marketing services, bringing it in line with the rest of TradeDoubler’s td Search businesses across Europe.

With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month.

The group offers unrivalled access to more than 76pc of the European online audience through its network, which comprises more than 128,000 active website publishers and in excess of 1,800 advertisers.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years