Twitter expands ad platform to 12 more markets

26 Aug 2014

Microblogging site Twitter is expanding Twitter Ads to 12 additional markets in Central and Eastern Europe, and in Portugal, enabling them to leverage creative, measurement and targeting tools to promote their brands.

The new markets to receive the advertising platform include Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal.

“There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle East and Africa) markets through direct sales support teams and reseller partnerships,” Ali Jafari, Twitter’s VP of Direct Sales, Europe, wrote on Twitter’s Advertising Blog.

“We’ve heard positive feedback from brands around the world about how our recent product developments have helped accomplish goals like driving engagement or direct-response actions like website traffic, video views, leads and sales.”

Twitter on smartphone image via Shutterstock

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Tina Costanza was a journalist and sub-editor at Silicon Republic