Twitter introduces language targeting in its ads

8 May 20141 Share

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Pin on PinterestShare on RedditEmail this to someone

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Pin on PinterestShare on RedditEmail this to someone

Social network Twitter has brought out a new feature that will allow advertisers to target Promoted Tweets and Promoted Accounts in specific languages.

The feature makes it possible for users to see relevant ads in their own language.

Twitter said that along with language-specific analytics, language targeting is now available to all advertisers globally and through its Ads API.

“Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages,” said Nipoon Malhotra, group product marketing manager (Revenue) in a blog post.

“For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian-language targeting to reach the right users around the world.”

Malhotra said advertisers can also use language targeting in conjunction with Twitter's suite of targeting options based on interest, keyword, gender, geography or tailored audience segments.

“For instance, a travel brand that wants to reach Spanish-speaking travellers in the US can combine US geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.”

languages Twitter API

Twitter bird image via Shutterstock

Twitter is a Silicon Republic Featured Employer, comprised of top tech companies that are hiring now

66

DAYS

4

HOURS

26

MINUTES

Get your early bird tickets now!

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com