Twitter acquires Slack competitor Quill to improve its messaging services

7 Dec 2021

Image: © itchaznong/Stock.adobe.com

As part of the acquisition, Quill will be shutting down at the end of the week as its team joins the social media company.

Twitter has acquired the messaging platform Quill, seen as a potential competitor to Slack, in order to improve its messaging tools and services.

Quill announced that it will be shutting down at the end of the week as its team joins the social media company to continue its original goal “to make online communication more thoughtful, and more effective, for everyone”.

Future Human

The purchase of Quill could be linked to Twitter’s new strategy to reduce its reliance on ad revenue and attract paying subscribers.

Twitter’s general manager for core tech, Nick Caldwell, described Quill as a “fresher, more deliberate way to communicate. We’re bringing their experience and creativity to Twitter as we work to make messaging tools like DMs a more useful and expressive way people can have conversations on the service”.

Users of Quill have until 11 December to export their team message history before the servers are fully shut down at 1pm PST (9pm Irish time). The announcement has instructions for users who wish to import their chat history into Slack and states that all active teams will be issued full refunds.

The team thanked its users and said: “We can’t wait to show you what we’ll be working on next.”

Quill was launched in February with the goal to remove the overwhelming aspects of other messaging services and give users a more deliberate and focused form of online chat.

In an online post, Quill creator Ludwig Pettersson said: “We started Quill to increase the quality of human communication. Excited to keep doing just that, at Twitter.”

The company became a potential competitor for Slack, which was bought by Salesforce at the end of 2020 for $27.7bn. The goal of that acquisition was to combine Salesforce’s CRM platform with Slack’s communications tools to create a unified service tailored to digital-led teams around the world.

Last week, Salesforce announced the promotion of Bret Taylor to vice-chair and co-CEO, just days after he was appointed independent chair of Twitter after CEO Jack Dorsey stepped down.

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Leigh Mc Gowran is a journalist with Silicon Republic

editorial@siliconrepublic.com